Digital Marketing Trends:
1: Defining Future vision of “Modern” or Integrated Marketing
2: Managing performance drivers through growth hacking
3: CXM: Investment in Marketing Personas and touchpoint satisfaction mapping
4: Investment in Brand OVP/YouTility
5: Increase in micro-targeting using paid and owned media
6: Use of attribution models to assess media effectiveness
7. Mobile user online ad investment
8. Engagement through visual apps + content
9. SEO Signals = Content, author and outreach quality
10. Evaluation of content and social media marketing investments
11. Interactive content marketing
12. Investment in Outreach and Partnership
13. More immersive mobile responsive landing pages
14: Evolutionary website design
15: Mobile CRO
16: Deeper use of analytics
17: Customer feedback tools mainstream
18: Integration through Social CRM
17: Mobile email popularity
20: Marketing Automation. Behavioural email gets serious!
21: Email testing increases in sophistication
22: Wearable tech and lifelogging
1: Defining Future vision of “Modern” or Integrated Marketing
2: Managing performance drivers through growth hacking
3: CXM: Investment in Marketing Personas and touchpoint satisfaction mapping
4: Investment in Brand OVP/YouTility
5: Increase in micro-targeting using paid and owned media
6: Use of attribution models to assess media effectiveness
7. Mobile user online ad investment
8. Engagement through visual apps + content
9. SEO Signals = Content, author and outreach quality
10. Evaluation of content and social media marketing investments
11. Interactive content marketing
12. Investment in Outreach and Partnership
13. More immersive mobile responsive landing pages
14: Evolutionary website design
15: Mobile CRO
16: Deeper use of analytics
17: Customer feedback tools mainstream
18: Integration through Social CRM
17: Mobile email popularity
20: Marketing Automation. Behavioural email gets serious!
21: Email testing increases in sophistication
22: Wearable tech and lifelogging
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